Are TikTok political campaigns winning over the youth?

Likes, shares, engagement: in this general election the battle for hearts, minds and limited attention spans is being fought on social media, not just the doorstep.

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The parties are turning to TikTok in particular, hoping to win over the youth vote. Labour has already posted dozens of videos, some attracting millions of views – while the Tories appear to be struggling to keep up. So which party is hot, and which is not.

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