Ben Cohen, co-founder of Ben & Jerry’s, is calling on Unilever to “free” the ice cream brand after years of clashes over its social mission and stance on issues like Gaza.
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In this episode of Ways to Change the World, Ben tells Krishnan Guru-Murthy why he believes business has become the strongest force in society – and why it must care about more than profit. Unilever maintains that it’s working to create “a fairer, more socially inclusive world”.
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