An AI video advert for a "smart robotic puppy" which claims to be capable of sitting on command and responding to its owner’s voice has been ruled “misleading” by the advertising watchdog.
ITV News has uncovered a number of similar social media posts for different products, which use elaborate AI videos and pictures promising high-quality items – only for the real thing to look very different.
We found AI-generated images and videos on social media promoting the product, known online as "Wuffy", "Wiggy" or "Waggy", all promising a high-tech toy which behaves like a real dog.
The videos use AI animation to give the toy a realistic look, with one video showing the toy walking out of the packaging with the kind of motion you’d associate with a real puppy.
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