Children as young as four are using anti-ageing skincare products designed for adults, prompting dermatologists to call for warning labels and tougher scrutiny of how the products are marketed to young people.
The British Association of Dermatologists (BAD) has said stronger labelling is needed on products that contain ingredients unsuitable for children’s skin, warning they can cause irritation, allergic reactions and damage to the skin barrier.
Experts say they are increasingly seeing children using powerful ingredients intended for mature skin after watching skincare content on social media.
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