Coffee pod ads by Lavazza and Dualit banned over ‘misleading’ eco claims

The advertising watchdog has banned coffee pod ads from two leading companies after saying they had made "misleading" composting claims.

[Subscribe: https://bit.ly/C4_News_Subscribe]

The Advertising Standards Authority said "compostable and "eco" pods sold by Lavazza UK and Dualit gave the impression that they could be composted at home – when in fact they could only be composted in an industrial setting.

Neither company has yet responded to the ruling.

——-

Get more news at our site – https://www.channel4.com/news/

Follow us:
TikTok – https://www.tiktok.com/@c4news
Instagram – https://www.instagram.com/channel4news/
Twitter – https://twitter.com/Channel4News
Facebook – https://www.facebook.com/Channel4News/