Shoppers brawled outside a Swatch store in Milan following the launch of its new collaboration with luxury watchmaker Audemars Piguet.
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The watch sells for £335 retail, but some have been seen put up for resale online for up to £16,000.
The rare collaboration has seen long snaking queues and heightened security outside of its stores globally, resulting in stores shut across the UK over the weekend.
Swatch has told people "not to rush to our stores in large numbers to acquire this product" as it needed to "ensure the safety of both our customers and our staff".
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