How Germany’s Military tries to rebrand itself with viral video clips to beef up enlistments

0 views
0%

How Germany's Military tries to rebrand itself with viral video clips to beef up enlistments

As Germany considers compulsory military service for the first time in years, the Bundeswehr is courting Gen Zs harder than ever. From influencer-style TikToks to sports events, they are using every platform. What do these high-production military ads say about how the Bundeswehr wants to shape its image — and is it avoiding the hard truths about life in the army?

For more news go to: http://www.dw.com/en/

Follow DW on social media:
►Instagram: https://www.instagram.com/dwnews
►TikTok: https://www.tiktok.com/@dwnews
►Facebook: https://www.facebook.com/deutschewellenews/
►Twitter: https://twitter.com/dwnews

Für Videos in deutscher Sprache besuchen Sie: https://www.youtube.com/dwdeutsch

Subscribe: https://www.youtube.com/user/deutschewelleenglish?sub_confirmation=1

Date: December 17, 2025