‘I’m still in shock’: Sam Fender wins Mercury Prize for his album People Watching | ITV News

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'I'm still in shock': Sam Fender wins Mercury Prize for his album People Watching | ITV News

Singer-songwriter Sam Fender has won the 2025 Mercury Prize for his third album People Watching.

The announcement was made at the award ceremony which was held in Newcastle on Thursday (16 October), marking the first time the event has been held outside London.

Jubilant crowds cheered for local lad Fender, born and raised in North Shields, who beat competition from Britpop band Pulp, Irish singer CMAT and post-punks Fontaines DC, among others.

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Date: October 17, 2025