Kellogg’s CEO says cereal for dinner is ‘on trend now’

Gary Pilnick, the multimillionaire chief executive officer of Kellogg’s suggested on CNBC that families with strained finances could cope by eating ‘cereal for dinner’. When asked by CNBC host Carl Quintanilla if his remarks could ‘land the wrong way’, Pilnick responded that ‘Cereal for dinner is something that is probably more on trend now, and we would expect it to continue as that consumer is under pressure.’
Let them eat Flakes: Kellogg’s CEO says poor families should consider ‘cereal for dinner’