More and more children are not just growing up online but generating money in the process.
By pulling in millions of viewers on TikTok, Twitch and YouTube, some can generate serious income.
What are the risks and should it just be down to parents to protect them?
14 year old Demi Marcelis and her mum explain how they are balancing her blossoming TikTok career with growing up.
But new research shared exclusively with ITV News reveals that only half of kidfluencer parents have a savings account for their children’s earnings.
Beckii Flint, aka Beckii Cruel, made it big in Japan with her YouTube videos but now wants kidfluencers to have better support and protection.
Entertainment Reporter Rishi Davda and Producer Sarah Toner tell Lucy Watson what you need to know.
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