A top American Psychiatrist has warned of urged parents to "keep on top" of their children’s exposure to social media, as the rise of the ‘Sephora Kids’ trend sweeps the US.
The social media craze, predominantly seen on video sharing platform TikTok, is the rise of young girls across the US flocking to beauty and skin-care retailer Sephora, to pick up the latest viral products.
In many videos posted on the app, young girls film their visits to the store and show their often expensive "hauls" of the products.
Sephora staff members have also posted their experiences of "Sephora Kids", who are rude to employees and damage store displays in a desperate hunt for the most viral products, plugged by the top beauty influencers.
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