Krishnan Guru-Murthy: The Conservatives started the week by warning Reform voters that they could put Labour in power for a generation.
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Adding to the downbeat tone, Defence Secretary Grant Shapps admitted that a Conservative victory is "not the most likely outcome".
Although Rishi Sunak was still insisting he could win.
Labour meanwhile have been talking up their business-friendly credentials – Shadow Chancellor Rachel Reeves telling big city investors they would see their "fingerprints all over" Labour’s manifesto.
Our political editor Gary Gibbon reports.
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