Pepsi pulls Wireless Festival sponsorship over Kanye West booking

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Pepsi pulls Wireless Festival sponsorship over Kanye West booking

Pepsi has pulled its sponsorship from the Wireless music festival in London – after Kanye West was booked as a headline act.

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Sir Keir Starmer added his voice to concerns about the musician – who has been widely criticised for praising Adolf Hitler and making a series of anti semitic remarks. West has previously apologised for his outbursts, blaming his bipolar disorder.

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Date: April 5, 2026