Warner Music Central Europe has offered its first record deal to a digital character, Noonoouri, releasing her debut single Dominoes featuring German DJ Alle Farben.
Artificial intelligence (AI) technology was used to create the singing voice of Noonoouri, which has been based on a real singer’s voice but altered so she has her own distinct sound.
The music video also features the avatar wearing Kim Kardashian’s shapewear brand Skims, which was chosen by Noonoouri creator Joerg Zuber.
ITV News’ Entertainment Reporter Rishi Davda reports.
• Subscribe to ITV News on YouTube: http://bit.ly/2lOHmNj
• Get breaking news and more stories at http://www.itv.com/news
Follow ITV News on Facebook: https://www.facebook.com/itvnews/
Follow ITV News on Twitter: https://twitter.com/itvnews
Follow ITV News on Instagram: https://www.instagram.com/itvnews/
