RSPCA warns viral pet trends can cross the line #itvtonight #pets #rspca

The RSPCA says it has seen a rise in online animal cruelty linked to viral challenges.

It warns pets should only be filmed if they are comfortable, safe and showing natural behaviour.

Watch ITV Tonight’s Pet Stars: Can My Pet Pay My Bills? on Thursday 23 April on ITV1 and ITVX.

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