Seen LED face masks all over your FYP? One brand’s just had its advert banned for over-promising

Beauty Pie claimed its £199 mask was "clinically proven to reduce wrinkles in four weeks" — but the UK’s ad watchdog said there wasn’t enough evidence, calling the 28-person test sample "relatively small." For now, the brand’s been told to drop the wrinkle claim unless it can prove it.#LEDFaceMask #Skincare #BeautyPie

• Subscribe to ITV News on YouTube: http://bit.ly/2lOHmNj
• Get breaking news and more stories at http://www.itv.com/news

Follow ITV News on TikTok https://www.tiktok.com/@itvnews?lang=en
Follow ITV News on Instagram: https://www.instagram.com/itvnews/
Follow ITV News on Facebook: https://www.facebook.com/itvnews/
Follow ITV News on X: https://twitter.com/itvnews