Whether you’re shopping online, choosing a service provider or booking a holiday, online reviews can play a crucial role in guiding our
spending decisions.
Businesses know that good reviews mean big business but how much can we really believe the glowing praise and 5-star ratings?
New research shared with ‘Tonight’ found that, in some sectors, half of the online reviews analysed were flagged as suspicious.
New laws promise to curb fraudulent feedback – but experts warn it’s a cat and mouse game to detect illegal postings, which are still being used by scammers, rogue traders and even some legitimate businesses.
Who is behind the fakery, how do you spot them and are the review platforms doing enough to protect consumers from being misled?
Sam Leader investigates our digital marketplace – a world where unscrupulous traders write their own testimonials and positive reviews can be bought in bulk.
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