Will the new online safety rules work in protecting children?| ITV News

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Will the new online safety rules work in protecting children?| ITV News

New laws requiring websites hosting adult content to implement age verification checks come in to force on Friday.

The stricter regulations aim to prevent under-18s from viewing harmful content online, which includes pornography, and places the burden on individual websites to do more to protect vulnerable users.

Matthew Sowemimo director of policy at the NSPCC talks to ITV News about how effective these changes will be.

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Date: July 25, 2025