{"id":164899,"date":"2024-06-28T18:00:37","date_gmt":"2024-06-28T17:00:37","guid":{"rendered":"https:\/\/www.newsisc.com\/videos\/adire-the-cultural-fabric-of-nigeria-on-assignment-itv-news\/"},"modified":"2024-06-28T18:00:37","modified_gmt":"2024-06-28T17:00:37","slug":"adire-the-cultural-fabric-of-nigeria-on-assignment-itv-news","status":"publish","type":"post","link":"https:\/\/www.newsisc.com\/videos\/adire-the-cultural-fabric-of-nigeria-on-assignment-itv-news\/","title":{"rendered":"Adire, the cultural fabric of Nigeria &#8211; On Assignment | ITV News"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/i4.ytimg.com\/vi\/K1ooMPXhTUY\/hqdefault.jpg\" alt=\"Adire, the cultural fabric of Nigeria - On Assignment | ITV News\"><br \/> <iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/K1ooMPXhTUY\" frameborder=\"0\" allowfullscreen><\/iframe> <\/p>\n<p>Adire is the distinctive fabric tradition of West Africa and specifically of Yoruba women \u2013 with its dyeing techniques dating back centuries.  But this special fabric is under threat from cheap international copies &#8211; prompting one state in Nigeria to call for an all out ban on imports from countries like China. One Governor has even directed that all public servants should wear Adire once a week to promote its cultural significance.  Ronke Phillips-Pakenham travelled to the city where it\u2019s said to have originated from, to learn about its enduring appeal and the fight to preserve the craft. Watch the full episode here on ITVX &#8211; https:\/\/www.itv.com\/watch\/on-assignment\/2a3007\/2a3007a0103<\/p>\n<p>\u2022 Subscribe to ITV News on YouTube: http:\/\/bit.ly\/2lOHmNj<br \/>\n\u2022 Get breaking news and more stories at http:\/\/www.itv.com\/news<\/p>\n<p>Follow ITV News on Facebook: https:\/\/www.facebook.com\/itvnews\/<br \/>\nFollow ITV News on Twitter: https:\/\/twitter.com\/itvnews<br \/>\nFollow ITV News on Instagram: https:\/\/www.instagram.com\/itvnews\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adire is the distinctive fabric tradition of West Africa and specifically of Yoruba women \u2013 with its dyeing techniques dating back centuries. But this special fabric is under threat from cheap international copies &#8211; prompting one state in Nigeria to call for an all out ban on imports from countries like China. One Governor has [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":164900,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[128812],"tags":[141555,139264,137064],"actors":[],"class_list":["post-164899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-itv-news","tag-adire","tag-distinctive","tag-fabric"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adire, the cultural fabric of Nigeria - On Assignment | ITV News | News ISC Videos<\/title>\n<meta name=\"description\" content=\"Watch Adire, the cultural fabric of Nigeria - On Assignment | ITV News for free, here on News ISC. Discover more great videos on our website and be part of the community.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newsisc.com\/videos\/adire-the-cultural-fabric-of-nigeria-on-assignment-itv-news\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adire, the cultural fabric of Nigeria - On Assignment | ITV News | News ISC Videos\" \/>\n<meta property=\"og:description\" content=\"Watch Adire, the cultural fabric of Nigeria - On Assignment | ITV News for free, here on News ISC. 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