{"id":303222,"date":"2025-12-17T21:00:58","date_gmt":"2025-12-17T21:00:58","guid":{"rendered":"https:\/\/www.newsisc.com\/videos\/how-germanys-military-tries-to-rebrand-itself-with-viral-video-clips-to-beef-up-enlistments\/"},"modified":"2025-12-17T21:00:58","modified_gmt":"2025-12-17T21:00:58","slug":"how-germanys-military-tries-to-rebrand-itself-with-viral-video-clips-to-beef-up-enlistments","status":"publish","type":"post","link":"https:\/\/www.newsisc.com\/videos\/how-germanys-military-tries-to-rebrand-itself-with-viral-video-clips-to-beef-up-enlistments\/","title":{"rendered":"How Germany&#8217;s Military tries to rebrand itself with viral video clips to beef up enlistments"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/i2.ytimg.com\/vi\/EPyesBco8rM\/hqdefault.jpg\" alt=\"How Germany's Military tries to rebrand itself with viral video clips to beef up enlistments\"><br \/> <iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/EPyesBco8rM\" frameborder=\"0\" allowfullscreen><\/iframe> <\/p>\n<p>As Germany considers compulsory military service for the first time in years, the Bundeswehr is courting Gen Zs harder than ever. From influencer-style TikToks to sports events, they are using every platform. What do these high-production military ads say about how the Bundeswehr wants to shape its image \u2014 and is it avoiding the hard truths about life in the army? <\/p>\n<p>For more news go to: http:\/\/www.dw.com\/en\/<\/p>\n<p>Follow DW on social media:<br \/>\n\u25baInstagram: https:\/\/www.instagram.com\/dwnews<br \/>\n\u25baTikTok: https:\/\/www.tiktok.com\/@dwnews<br \/>\n\u25baFacebook: https:\/\/www.facebook.com\/deutschewellenews\/<br \/>\n\u25baTwitter: https:\/\/twitter.com\/dwnews<\/p>\n<p>F\u00fcr Videos in deutscher Sprache besuchen Sie: https:\/\/www.youtube.com\/dwdeutsch<\/p>\n<p>Subscribe: https:\/\/www.youtube.com\/user\/deutschewelleenglish?sub_confirmation=1<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As Germany considers compulsory military service for the first time in years, the Bundeswehr is courting Gen Zs harder than ever. From influencer-style TikToks to sports events, they are using every platform. What do these high-production military ads say about how the Bundeswehr wants to shape its image \u2014 and is it avoiding the hard [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":303223,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[130889],"tags":[144029,135486,130556],"actors":[],"class_list":["post-303222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dw-news","tag-compulsory","tag-considers","tag-germany"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Germany&#039;s Military tries to rebrand itself with viral video clips to beef up enlistments | News ISC Videos<\/title>\n<meta name=\"description\" content=\"Watch How Germany&#039;s Military tries to rebrand itself with viral video clips to beef up enlistments for free, here on News ISC. Discover more great videos on our website and be part of the community.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newsisc.com\/videos\/how-germanys-military-tries-to-rebrand-itself-with-viral-video-clips-to-beef-up-enlistments\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Germany&#039;s Military tries to rebrand itself with viral video clips to beef up enlistments | News ISC Videos\" \/>\n<meta property=\"og:description\" content=\"Watch How Germany&#039;s Military tries to rebrand itself with viral video clips to beef up enlistments for free, here on News ISC. 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