{"id":308845,"date":"2026-01-12T12:00:14","date_gmt":"2026-01-12T12:00:14","guid":{"rendered":"https:\/\/www.newsisc.com\/videos\/why-is-k-beauty-booming-the-global-story-podcast\/"},"modified":"2026-01-12T12:00:14","modified_gmt":"2026-01-12T12:00:14","slug":"why-is-k-beauty-booming-the-global-story-podcast","status":"publish","type":"post","link":"https:\/\/www.newsisc.com\/videos\/why-is-k-beauty-booming-the-global-story-podcast\/","title":{"rendered":"Why is K-Beauty booming? | The Global Story Podcast"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/i2.ytimg.com\/vi\/a8AyodVEVM8\/hqdefault.jpg\" alt=\"Why is K-Beauty booming? | The Global Story Podcast\"><br \/> <iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/a8AyodVEVM8\" frameborder=\"0\" allowfullscreen><\/iframe> <\/p>\n<p>How did South Korea become the world\u2019s second-largest exporter of cosmetics? <\/p>\n<p>The promise of pore-free, glassy, youthful-looking skin has made Korean beauty products a global phenomenon. <\/p>\n<p>Americans spent as much $1.7bn (\u00a31.3bn) on K-beauty in 2024, according to industry estimates, and the US now imports more cosmetics from South Korea than any other country.<\/p>\n<p>Asma Khalid from The Global Story podcast speaks to Elise Hu, the host of TED Daily Talks host and author of &#8216;Flawless: Lessons in Looks and Culture from the K-Beauty Capital&#8217;.<\/p>\n<p>You can listen to new episodes of The Global Story every day on BBC.com or wherever you get your podcasts. If you\u2019re in the UK, you can listen on BBC Sounds. <\/p>\n<p>Link: https:\/\/bbc.in\/4swFEA5<\/p>\n<p>Subscribe here: http:\/\/bit.ly\/1rbfUog<\/p>\n<p>For more news, analysis and features visit: www.bbc.com\/news <\/p>\n<p>#BBCNews #kbeauty #koreanskincare <\/p>\n<p>Chapters:<br \/>\n00:00 The South Korean cosmetic boom<br \/>\n01:50 Elise Hu<br \/>\n04:30 What is K-Beauty?<br \/>\n06:50 The commercialisation of K-Beauty products<br \/>\n10:12 The soft power government strategy<br \/>\n14:10 K-Beauty stores in America<br \/>\n16:10 How effective are the products?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How did South Korea become the world\u2019s second-largest exporter of cosmetics? The promise of pore-free, glassy, youthful-looking skin has made Korean beauty products a global phenomenon. Americans spent as much $1.7bn (\u00a31.3bn) on K-beauty in 2024, according to industry estimates, and the US now imports more cosmetics from South Korea than any other country. Asma [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":308846,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[128810],"tags":[130237,129980,129461],"actors":[],"class_list":["post-308845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bbc-news","tag-become","tag-korea","tag-south"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why is K-Beauty booming? | The Global Story Podcast | News ISC Videos<\/title>\n<meta name=\"description\" content=\"Watch Why is K-Beauty booming? | The Global Story Podcast for free, here on News ISC. 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