{"id":327663,"date":"2026-03-19T21:00:33","date_gmt":"2026-03-19T21:00:33","guid":{"rendered":"https:\/\/www.newsisc.com\/videos\/gen-z-is-going-sober-this-is-why\/"},"modified":"2026-03-19T21:00:33","modified_gmt":"2026-03-19T21:00:33","slug":"gen-z-is-going-sober-this-is-why","status":"publish","type":"post","link":"https:\/\/www.newsisc.com\/videos\/gen-z-is-going-sober-this-is-why\/","title":{"rendered":"Gen-Z is going sober. This Is Why."},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/i3.ytimg.com\/vi\/rPuxzUoKVBM\/hqdefault.jpg\" alt=\"Gen-Z is going sober. This Is Why.\"><br \/> <iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/rPuxzUoKVBM\" frameborder=\"0\" allowfullscreen><\/iframe> <\/p>\n<p>Nearly half of young adults are turning to low or non-alcoholic drinks &#8211; with the number nearly doubling since 2018.<\/p>\n<p>To understand why Gen Z has been making this clear-headed decision you need look no further than the \u201csober curious\u201d movement &#8211; with social media influencers promoting the benefits of a booze-free lifestyle.<\/p>\n<p>Excessive drinking was once seen as a right of passage in early adulthood \u2013 so what\u2019s changed? And as the pub industry already faces significant challenges \u2013 how can it adapt to cater for a more sober generation?<\/p>\n<p>Niall is joined by sober curious influencer Millie Gooch and Kate Nicholls, chair of UKHospitality.<\/p>\n<p>Have you got a question for the team? Email the show \u2013 why@sky.uk<\/p>\n<p>Follow This is Why, available for free here: https:\/\/podfollow.com\/thisiswhy<br \/>\nFollow Niall on Instagram: https:\/\/www.instagram.com\/skynewsniall<br \/>\nFollow Niall on X: https:\/\/twitter.com\/skynewsniall<\/p>\n<p>SUBSCRIBE to our YouTube channel for more videos: http:\/\/www.youtube.com\/skynews<br \/>\nFollow us on X: https:\/\/twitter.com\/skynews<br \/>\nLike us on Facebook: https:\/\/www.facebook.com\/skynews<br \/>\nFollow us on Instagram: https:\/\/www.instagram.com\/skynews<br \/>\nFollow us on TikTok: https:\/\/www.tiktok.com\/@skynews <\/p>\n<p>For more content go to http:\/\/news.sky.com and download our apps: Apple https:\/\/itunes.apple.com\/gb\/app\/sky-news\/id316391924?mt=8 Android https:\/\/play.google.com\/store\/apps\/details?id=com.bskyb.skynews.android&amp;hl=en_GB <\/p>\n<p>Listen to our new podcast This is Why, available for free here: https:\/\/podfollow.com\/thisiswhy<\/p>\n<p>To enquire about licensing Sky News content, you can find more information here: https:\/\/news.sky.com\/info\/library-sales<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nearly half of young adults are turning to low or non-alcoholic drinks &#8211; with the number nearly doubling since 2018. To understand why Gen Z has been making this clear-headed decision you need look no further than the \u201csober curious\u201d movement &#8211; with social media influencers promoting the benefits of a booze-free lifestyle. Excessive drinking [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":327664,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[128811],"tags":[131450,131355,131405],"actors":[],"class_list":["post-327663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sky-news","tag-half","tag-nearly","tag-young"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gen-Z is going sober. This Is Why. | News ISC Videos<\/title>\n<meta name=\"description\" content=\"Watch Gen-Z is going sober. This Is Why. for free, here on News ISC. Discover more great videos on our website and be part of the community.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.newsisc.com\/videos\/gen-z-is-going-sober-this-is-why\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gen-Z is going sober. This Is Why. | News ISC Videos\" \/>\n<meta property=\"og:description\" content=\"Watch Gen-Z is going sober. This Is Why. for free, here on News ISC. 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