{"id":337531,"date":"2026-04-24T12:00:21","date_gmt":"2026-04-24T11:00:21","guid":{"rendered":"https:\/\/www.newsisc.com\/videos\/animal-influencers-could-your-pet-pay-your-bills-tonight\/"},"modified":"2026-04-24T12:00:21","modified_gmt":"2026-04-24T11:00:21","slug":"animal-influencers-could-your-pet-pay-your-bills-tonight","status":"publish","type":"post","link":"https:\/\/www.newsisc.com\/videos\/animal-influencers-could-your-pet-pay-your-bills-tonight\/","title":{"rendered":"Animal &#8216;influencers&#8217;: Could your pet pay your bills? | Tonight"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/i4.ytimg.com\/vi\/kmTT1tdrLdA\/hqdefault.jpg\" alt=\"Animal 'influencers': Could your pet pay your bills? | Tonight\"><br \/> <iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/kmTT1tdrLdA\" frameborder=\"0\" allowfullscreen><\/iframe> <\/p>\n<p>In this documentary, Chris Choi reports on the pet owners turning their animals into so-called influencers, cashing in on a booming billion-pound industry where some cats, dogs and birds are now out-earning their humans and making hundreds of thousands of pounds a year. Chris meets the pets and their owners striking it rich, and asks whether it could be a career anyone could do, or is it harder than it sounds?<\/p>\n<p>Bruno the cross-breed Dalmatian is a true wags-to-riches story.<\/p>\n<p>A stray from Spain, he was eventually rehomed in the UK &#8211; but his new owners had problems getting him to respond to commands.<\/p>\n<p>In desperation, they even learned Spanish to talk to him &#8211; but that didn\u2019t help.<\/p>\n<p>When he didn\u2019t react to a pan falling behind him, they realised Bruno was deaf.<\/p>\n<p>They started using sign language and posted a video about it.<\/p>\n<p>His owner, Skye Tibbetts, told ITV\u2019s Tonight programme: \u201cI just uploaded it, his very first video, then we went for a walk.&quot;<\/p>\n<p>By the time they returned, it had thousands of views.<\/p>\n<p>&quot;We didn\u2019t realise it would be a big deal\u2026 I went, &#8216;darling, I think this might be going viral&#8217;.&quot;<\/p>\n<p>Since then, he\u2019s got 14,000 TikTok followers and a \u00a31,000 deal to promote dog food.<\/p>\n<p>Skye says this is a sideline where care must always come before cash.<\/p>\n<p>&quot;Bruno, even before we started doing content, he was the centre of our world,&quot; she told us.<\/p>\n<p>&quot;He was the ring-bearer at our wedding, and our life was sort of built around him. So content creation is just capturing that.\u201d<\/p>\n<p>We have been inside the lucrative world of the UK\u2019s social media pet stars.<\/p>\n<p>Some are viewed hundreds of millions of times, earning enough to help pay owners\u2019 bills.<\/p>\n<p>Recent research of thousands of animal owners suggests more than a quarter have set up an account for their pets. It\u2019s a global trend, with the biggest pet stars now attracting payments up to \u00a330,000 a post.<\/p>\n<p>Our furry friends are a surging digital market anticipated to be worth almost \u00a33 billion globally by 2033.<\/p>\n<p>\u2022 Subscribe to ITV News on YouTube: http:\/\/bit.ly\/2lOHmNj<br \/>\n\u2022 Get breaking news and more stories at http:\/\/www.itv.com\/news<\/p>\n<p>Follow ITV News on TikTok https:\/\/www.tiktok.com\/@itvnews?lang=en<br \/>\nFollow ITV News on Instagram: https:\/\/www.instagram.com\/itvnews\/<br \/>\nFollow ITV News on Facebook: https:\/\/www.facebook.com\/itvnews\/<br \/>\nFollow ITV News on X: https:\/\/twitter.com\/itvnews<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this documentary, Chris Choi reports on the pet owners turning their animals into so-called influencers, cashing in on a booming billion-pound industry where some cats, dogs and birds are now out-earning their humans and making hundreds of thousands of pounds a year. Chris meets the pets and their owners striking it rich, and asks [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":337532,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[128812],"tags":[129550,138906,128910],"actors":[],"class_list":["post-337531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-itv-news","tag-chris","tag-documentary","tag-this"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Animal &#039;influencers&#039;: Could your pet pay your bills? | Tonight | News ISC Videos<\/title>\n<meta name=\"description\" content=\"Watch Animal &#039;influencers&#039;: Could your pet pay your bills? | Tonight for free, here on News ISC. 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