{"id":354139,"date":"2026-06-20T01:00:10","date_gmt":"2026-06-20T00:00:10","guid":{"rendered":"https:\/\/www.newsisc.com\/videos\/why-booktok-blew-up-over-hot-girls-read-trademark-top-comment-podcast\/"},"modified":"2026-06-20T01:00:10","modified_gmt":"2026-06-20T00:00:10","slug":"why-booktok-blew-up-over-hot-girls-read-trademark-top-comment-podcast","status":"publish","type":"post","link":"https:\/\/www.newsisc.com\/videos\/why-booktok-blew-up-over-hot-girls-read-trademark-top-comment-podcast\/","title":{"rendered":"Why BookTok blew up over &#8216;Hot Girls Read&#8217; trademark | Top Comment Podcast"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/i2.ytimg.com\/vi\/MJXk5omCsTw\/hqdefault.jpg\" alt=\"Why BookTok blew up over 'Hot Girls Read' trademark | Top Comment Podcast\"><br \/> <iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/MJXk5omCsTw\" frameborder=\"0\" allowfullscreen><\/iframe> <\/p>\n<p>The BookTok community has erupted after creator AllieRoseCo announced she had trademarked merchandise featuring the phrase &#8216;Hot Girls Read&#8217;. User backlash was instantaneous, with many accusing her of attacking small businesses and even betraying her own followers. On this episode, Marianna explains why BookTok is such an influential marketing demographic on TikTok, and what this controversy tells us about the fragility of influencer careers tied exclusively to a personal brand.<\/p>\n<p>Also this week, a viral photo which appears to show Donald Trump meeting with a group of mysterious figures has led to a raft of theories about their identities. One of the most prominent narratives to emerge is that the men are representatives of the mythical kingdom Agartha. Matt dives deep into the lore on Agartha, and its adoption by Nazi occultists. Why has this theory seen such a resurgence among young people on TikTok, and how dangerous is the implicit ideology behind it?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The BookTok community has erupted after creator AllieRoseCo announced she had trademarked merchandise featuring the phrase &#8216;Hot Girls Read&#8217;. User backlash was instantaneous, with many accusing her of attacking small businesses and even betraying her own followers. On this episode, Marianna explains why BookTok is such an influential marketing demographic on TikTok, and what this [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":354140,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[128810],"tags":[],"actors":[],"class_list":["post-354139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bbc-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why BookTok blew up over &#039;Hot Girls Read&#039; trademark | Top Comment Podcast | News ISC Videos<\/title>\n<meta name=\"description\" content=\"Watch Why BookTok blew up over &#039;Hot Girls Read&#039; trademark | Top Comment Podcast for free, here on News ISC. 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