{"id":362111,"date":"2026-07-17T16:00:26","date_gmt":"2026-07-17T15:00:26","guid":{"rendered":"https:\/\/www.newsisc.com\/videos\/alarm-at-children-as-young-as-four-using-anti-ageing-skin-treatments\/"},"modified":"2026-07-17T16:00:26","modified_gmt":"2026-07-17T15:00:26","slug":"alarm-at-children-as-young-as-four-using-anti-ageing-skin-treatments","status":"publish","type":"post","link":"https:\/\/www.newsisc.com\/videos\/alarm-at-children-as-young-as-four-using-anti-ageing-skin-treatments\/","title":{"rendered":"Alarm at children as young as four using anti-ageing skin treatments"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/i2.ytimg.com\/vi\/-m8gAdKVyng\/hqdefault.jpg\" alt=\"Alarm at children as young as four using anti-ageing skin treatments\"><br \/> <iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/-m8gAdKVyng\" frameborder=\"0\" allowfullscreen><\/iframe> <\/p>\n<p>Children as young as four are using anti-ageing skincare products designed for adults, prompting dermatologists to call for warning labels and tougher scrutiny of how the products are marketed to young people.<\/p>\n<p>The British Association of Dermatologists (BAD) has said stronger labelling is needed on products that contain ingredients unsuitable for children&#8217;s skin, warning they can cause irritation, allergic reactions and damage to the skin barrier.<\/p>\n<p>Experts say they are increasingly seeing children using powerful ingredients intended for mature skin after watching skincare content on social media.<\/p>\n<p>Advertising Standards Authority (ASA) said: &quot;At this point, we haven&#8217;t seen evidence of inappropriate advertising of skincare products to children, but it&#8217;s an area we&#8217;re continuing to explore.<\/p>\n<p>&quot;In terms of our rules, advertisers have a responsibility to ensure that their ads are socially responsible. Ads mustn&#8217;t exploit children&#8217;s inexperience or vulnerability or include anything that could cause them physical, mental or moral harm.<\/p>\n<p>&quot;Ultimately, the protection of children sits at the heart of our work and if we do see evidence of potentially harmful ads then we won&#8217;t hesitate to take action.&quot;<\/p>\n<p>\u2022 Subscribe to ITV News on YouTube: http:\/\/bit.ly\/2lOHmNj<br \/>\n\u2022 Get breaking news and more stories at http:\/\/www.itv.com\/news<\/p>\n<p>Follow ITV News on TikTok https:\/\/www.tiktok.com\/@itvnews?lang=en<br \/>\nFollow ITV News on Instagram: https:\/\/www.instagram.com\/itvnews\/<br \/>\nFollow ITV News on Facebook: https:\/\/www.facebook.com\/itvnews\/<br \/>\nFollow ITV News on X: https:\/\/twitter.com\/itvnews<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Children as young as four are using anti-ageing skincare products designed for adults, prompting dermatologists to call for warning labels and tougher scrutiny of how the products are marketed to young people. The British Association of Dermatologists (BAD) has said stronger labelling is needed on products that contain ingredients unsuitable for children&#8217;s skin, warning they [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":362112,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[128812],"tags":[],"actors":[],"class_list":["post-362111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-itv-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alarm at children as young as four using anti-ageing skin treatments | News ISC Videos<\/title>\n<meta name=\"description\" content=\"Watch Alarm at children as young as four using anti-ageing skin treatments for free, here on News ISC. 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