YouTube is now the second most-watched media service in the UK behind the BBC and ahead of ITV, according to an annual Ofcom report.
Overall, people spent an average of four hours and 30 minutes a day watching TV and video content at home in 2024, with broadcast TV still making up 56% of in-home viewing, the regulator said.
However, YouTube is “leading the charge” in the streaming takeover of TV sets, with the service now the first place younger viewers go as soon as they switch on.
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