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Customers received a mobile app notification on October 6, titled “Asos hacked”, which directed them to a Telegram account.
The message read: “Dear ASOS DPO and IT, we have full compromised the Snowflake instance.
Engage with us, or we will leak it,” followed by the Telegram link. The alleged hack refers to cloud firm Snowflake, which stores data for many major companies.
Shares in the company tumbled by more than 10% as a result. The company has been contacted for comment. #asos #technology #hack
Date: October 6, 2026











